SJ - Squishy Gummy Building Blocks - Story

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Stepped on a building block in the dark on your way to the kitchen? It didn't hurt because it was left out. It hurt because it was hard.

If you've bought the bins with lids, the play mat with edges and made the clean-up-before-bed rule, here's why one still ends up under your heel, and the kind of block that doesn't make you yell when it does.

The problem

It's 10 p.m. The kids are asleep. You cross the living room in socks and there it is: one small hard block, right under your heel. You don't scream, because they're asleep. You want to.

Next morning the tower your toddler built comes down on the hardwood with a crash, a block bounces off his sister, and now there are tears too.

If you have little builders at home, some of this probably sounds familiar:

Hard blocks hiding in the carpet, waiting for a bare foot
Towers that come down with a crash and a cry
A toddler who throws them as often as he stacks them
A bin of blocks that only do one thing

You're carrying a laundry basket down the hall, so you can't see the floor. One step, and a brick goes straight into the arch of your foot.

The basket goes down, you grab the door frame, and a small voice from the other room asks why you said that word.

Bins with lids: only work when every piece makes it in, and one always doesn't.
Clean-up rules and play mats: help, until a block rolls off the mat or into the hallway.
Foam blocks: soft and quiet, but they don't connect, so the builders get bored.

All of these try to keep hard blocks off the floor. None of them make the block stop hurting when it gets there.

It's not the mess. It's that the block is hard.

A small rigid block puts all of your weight onto one corner. That's the stab. It's also the crash when a tower falls and the sting when one gets thrown.

So the real fix isn't picking up faster. It's a block that gives.

Think about what actually goes wrong: it's never the blocks in the bin. It's the one under the couch, the one in the hallway, the one that rolled under the radiator. You can't win that with rules.

The usual fix

The problem isn't your cleanup. It's blocks with nothing soft about them.

A building block doesn't have to be rigid. It has to connect and stack well enough to build with.

Make it soft and squeezable, and the one you miss squishes under your foot, a falling tower lands quietly, and the kids get something to squeeze between builds.

So a better block has to do three things

01
Squish under a foot instead of stabbing it
02
Still connect and stack, so building is still building
03
Rinse clean in the sink

That's exactly what Squishy Gummy Building Blocks are.

Meet the Squishy Gummy Building Blocks

Squishy Gummy Building Blocks

Here's how they work

Soft, see-through blocks that stack and connect, then squish and bounce back.

Squishy Gummy Building Blocks
01
SOFT UNDERFOOT. They squish under a foot instead of stabbing it, and they're soft when one gets thrown.
02
THEY STACK AND CONNECT. Press them together to build towers and shapes.
03
MADE TO SQUEEZE. Each block squishes, bends and returns to shape, so building comes with something to do with their hands.
04
QUIET WHEN IT FALLS. A tower that tips over lands softly instead of clattering across the floor.
Point by point
What it isSoft, translucent building blocks
PiecesAbout 30 to 40 per set
Ages3 and up (small parts)
CleaningMild soap and water, air dry
ImportantNot food. They only look like gummies

Being straight with you: soft blocks don't click together as tightly as hard bricks, so tall towers can flop. They also pick up hair, lint and dust, so they'll need a rinse now and then, more often if you have a dog or cat. And they're for ages 3 and up: the pieces are small, so they're not for anyone who still puts toys in their mouth.

First time: rinse them with mild soap and water and let them air dry before play. Then tip them out on the rug and let the kids squeeze a few before they build. Expect the first tower to be short and wobbly while they figure out how hard to press.

What's in the box: about 30 to 40 soft blocks per set, for ages 3 and up. With Buy 1, Get 1 Free you get two sets.

See the Buy 1, Get 1 Free offer
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What changes this week

Squishy Gummy Building Blocks
Tonight, 10 pm

You step on one in the hallway. It squishes. You keep walking.

Saturday morning

The tower comes down and nobody runs in to see who's hurt.

Next week

A handful of blocks in the sink, a quick rinse, back in the bin.

Next time you carry the laundry down the hall, the block you didn't see just squishes.

Branded jelly block sets run about $20 to $35 for a single set.

Two sets for $30

Every order is Buy 1, Get 1 Free: two sets for $30, which is $15 a set. More pieces to build with, or one for home and one for a birthday bag.

Gift list? 4 sets for $60 or 6 for $90.

Claim my free one
Buy 1, Get 1 Free · 30-day money-back guarantee

Try it for 30 days, risk-free

30DAY
GUARANTEE

If it isn’t right for you, contact us within 30 days of your order for a full refund.

Here's what to do next

1

Tap the button below to go to the Squishy Gummy Building Blocks page.

2

Pick Buy 1, Get 1 Free, or a bigger bundle for gifts.

3

Check out. Every order has a 30-day money-back guarantee.

Get mine: 2 sets for $30
Buy 1, Get 1 Free · 30-day money-back guarantee

It’s your call

Or you can keep wearing shoes in your own living room

The hard blocks aren't going anywhere, and neither is the one hiding under the couch.

Or the next block you miss can be one that just squishes.

Questions people ask

What age is it for?

Ages 3 and up. Contains small parts, so it's not for children under 3 or anyone who still mouths toys.

Do they lock together like hard bricks?

They connect and stack, but not as tightly as hard bricks. Tall towers can flop.

How many pieces?

About 30 to 40 per set.

Do they get dirty?

They pick up hair, lint and dust. Rinse with mild soap and water and air dry.

Are they edible?

No. They only look like gummies. Supervise young children.

What if my kids don't like them?

Contact us within 30 days of your order for a full refund.

Buy 1, Get 1 Free
Squishy Gummy Building Blocks
Squishy Gummy Building Blocks
A set of soft, translucent, squeezable building blocks that stack and connect, with a squishy gummy feel.
2 sets for $30
Claim my free one
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P.S. The short version: blocks hurt because they're hard. These are soft blocks that stack, connect, squish and rinse clean, for ages 3 and up. Buy 1, Get 1 Free: two sets for $30, with a 30-day money-back guarantee. Get yours here.

These blocks are not food. Supervise young children during play.

WARNING: CHOKING HAZARD - Small parts. Not for children under 3 years.

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