7 Reasons to Stop Picking Foundation Shades Off a Wall

If you own two bottles in almost-your-shade and still get a line at the jaw, the problem might be the shade wall, not you.

1. No shade to pick off the wall

It looked right under the store lights. At home, in the bathroom mirror, there's a line at your jaw and your face is a step off from your neck.

The foundation usually isn't the problem. Picking one fixed colour out of forty and hoping is.

2. Skips the shade quiz and the swatch

You've done the quiz. You've swatched stripes on the back of your hand. You've mixed two bottles on your palm before work.

Every one of those still ends with one fixed colour. If it's a step off, or it shifts orange by lunch, you see it, and the bottle goes in the drawer.

3. It goes on white, then turns to a tint

Squeeze a pea-sized dot and it's white. As you blend it with your fingers or a sponge, it turns into a skin-tone tint.

It's one shade built for a fair-to-medium range, so within that range there's no shade to guess.

4. Fingers are enough

Dot it on your forehead, cheeks and chin, then rub it in like moisturizer. A sponge works too, but you don't need a brush.

Want more coverage on one spot? Add a thin second layer just there.

See the Buy 1, Get 1 Free offer

5. Who it's for, and who it isn't

Being straight with you: it's one shade for fair to medium skin. Deep skin tones may find it too light, and that's a real limit.

Coverage is sheer to medium, not full. The full ingredient list is on the tube, and if your skin is sensitive, patch-test first.

6. One slim tube for the counter or your bag

It comes in a slim squeeze tube, so it fits a makeup bag or a coat pocket.

Use it after moisturizer or primer, and set it with powder if you like.

7. Two tubes for the price of one

Every order is Buy 1, Get 1 Free: two tubes for $20, which works out to $10 a tube. Keep one on the counter and one in your bag.

Bigger bundles work the same way: 4 for $40 or 6 for $60. Every order has a 30-day money-back guarantee.